Dragon Variety, founded from scratch by Alan in 2012, is an import wholesaler catering to local supermarkets, retail stores, and newsagents. We specialize in diverse small commodities, striving to offer our clients and end-users superior quality products at more affordable prices. Rooted in Alan’s understanding of customer needs and market demands, our company’s journey has been a progressive one, focusing on delivering the most reasonable merchandise.

With a commitment to societal welfare alongside profitability, our guiding principle is “taking from the people, using for the people; a gentleman gathers wealth with virtue and in the right way.” Our extensive product range spans daily necessities including General Merchandise, Kitchenware, Homeware, Office Stationery, Personal Care, and Travel kits. Our core dedication lies in providing what our customers and the market demand, ensuring better quality products at competitive prices.

Every product we offer comes with an unconditional replacement policy for any quality issues, as it aligns with our responsibility to uphold quality. As we embrace our corporate ethos, we assure our clients and partners that their satisfaction remains our utmost priority.

Over the past decade, Dragon Variety has honed its expertise in sourcing and delivering the most relevant and innovative products to meet evolving customer preferences. Our team regularly analyzes market trends to ensure we stay ahead in offering items that seamlessly integrate into daily life.

Since its founding in 2012, Dragon Variety has grown from a small operation into a trusted partner for hundreds of local supermarkets and retail outlets across the region. Our commitment to quality and value has earned us numerous client accolades and industry recognition.

We are dedicated to responsible sourcing and minimizing our environmental footprint. By collaborating with suppliers who share our commitment to ethical practices, we aim to contribute to a sustainable future while delivering value to our customers.

At Dragon Variety, we view our clients as partners. Our success stems from fostering long-term relationships, delivering consistent service, and adapting swiftly to their feedback and needs.

Vision: To be the leading provider of everyday essentials in Australia, known for quality, affordability, and trust.
Mission: To enrich lives by making high-quality products accessible to all, while upholding the principles of integrity and community welfare.

Beyond business, we are committed to giving back to the community. Through various charitable initiatives and partnerships, we aim to support local causes that align with our values of societal welfare and sustainability.

Trusted by leading local supermarkets and retailers, Dragon Variety is proud to be a dependable partner in their supply chains. We are honored to have played a role in their growth by delivering consistent quality and value.

We invite you to partner with Dragon Variety and experience a seamless journey in sourcing superior quality products. Let us help you meet your market’s demands with ease and efficiency.